Digital Marketing and Customer Engagement
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California State Trade Website
The California State Trade Expansion website is the leading website in California supporting small business exporters. More than 10,000 visitors a month, utilize this platform to learn about export opportunities, register for events and access funding for their export promotional activities. Backoffice functions support data collection, data dissemination to strategic partners for strategic marketing initiatives and data storage and retrieval to facilitate reporting to funding stakeholders and the public at large.
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Cross Border E-Commerce Asia
The Cross Border E-Commerce (CBEC Asia) program is a collaborative agreement between the U.S. Department of Commerce, Market Development Cooperator Program (www.export.gov/mdcp) and the Inland Empire Center for Entrepreneurship, whose goal is to help U.S. consumer goods companies access foreign markets through cross-border and 020 market channels. Backoffice functions include collecting, compiling and promoting U.S. companies and products to retail conglomerates in Asia, through data sharing arragements.
Modern Office - communications, data and reporting
Microsoft Office
Microsoft Word - writing, editing and collaborating
Microsoft Excel - Advanced budgeting, data management and integration into marketing, finance and reporting
Microsoft Powerpoint - publishing visually attractive and impactful presentations
Adobe
Acrobat - publishing, sharing, form management and digital approvals
Illustrator - marketing content, publishing and distribution
Photoshop - visual editing, publishing and distribution
Digital Engagement
Website Design and Maintenance - intermediate publishing and updating skills
CRM Systems - Salesforce, Tableau and other customer relationship management software.