Digital Marketing and Customer Engagement

  • California State Trade Website

    The California State Trade Expansion website is the leading website in California supporting small business exporters. More than 10,000 visitors a month, utilize this platform to learn about export opportunities, register for events and access funding for their export promotional activities. Backoffice functions support data collection, data dissemination to strategic partners for strategic marketing initiatives and data storage and retrieval to facilitate reporting to funding stakeholders and the public at large.

  • Cross Border E-Commerce Asia

    The Cross Border E-Commerce (CBEC Asia) program is a collaborative agreement between the U.S. Department of Commerce, Market Development Cooperator Program (www.export.gov/mdcp) and the Inland Empire Center for Entrepreneurship, whose goal is to help U.S. consumer goods companies access foreign markets through cross-border and 020 market channels. Backoffice functions include collecting, compiling and promoting U.S. companies and products to retail conglomerates in Asia, through data sharing arragements.

Modern Office - communications, data and reporting

 

Microsoft Office

Microsoft Word - writing, editing and collaborating

Microsoft Excel - Advanced budgeting, data management and integration into marketing, finance and reporting

Microsoft Powerpoint - publishing visually attractive and impactful presentations

Adobe

Acrobat - publishing, sharing, form management and digital approvals

Illustrator - marketing content, publishing and distribution

Photoshop - visual editing, publishing and distribution

Digital Engagement

Website Design and Maintenance - intermediate publishing and updating skills

CRM Systems - Salesforce, Tableau and other customer relationship management software.