Provided leadership, strategic marketing, budgetary and logistical support for the implementation of more than 100 international trade show exhibitions, supporting more than 1,000 companies in Aerospace, Food & Beverage, Health and Beauty, Fashion, IT, Mobile, Film & Entertainment and Medical Technologies in China, Southeast Asia and Europe, supporting tens of millions of exports for U.S. companies. In collaboration with industry trade associations, U.S. Department of Commerce (USDOC), USDA Foreign Agricultural Service and in-country partners.

Project Management of “In Store” and “E-commerce” product focused promotions for Health and Beauty, and Consumer Goods, in Hong Kong, Southeast Asia and China. Event planning, logistics planning and strategic partnerships, including Yue Hwa, CPAll, JD.com, US Department of Commerce, Foreign Commercial Service and locally based industry associations.

Played a pivotal role in implementation of multiple Governor-led trade promotion events, including Governor Schwarzenegger’s Trade Missions to China, Germany, Mexico and Canada and Governor Brown’s trade mission to China. Governor Schwarzenegger appointed me to the Governor’s Office of Economic Development in 2010 which as later named GO-Biz in 2012.

Advanced cross-cultural communication skills and strategic partnership development. Launched several international ventures in cooperator with international government leaders and organizations to support a broad range of international business opportunities.

Secured funding to support extravaganza business events, such as “California-CeBIT” - the first time a “sub-national” entity was the partner state for CeBIT, which featured Chancellor Angela Merkel, Governor Schwarzenegger and Intel Chairman, Craig Barrett, and 100 California-based IT companies.

Market Research – Identifying attractive market segments, in-depth screening, marketing entry strategy, positioning.

Go to Market Strategy – designing the marketing mix to fit the market and opportunity. Selecting appropriate value delivery network partners.

Product/service launch – set up and manage partner engagement and intial entry blitz.

Branding and Positioning - deploy the marketing mix to support the positioning and make a strong connection with the customer

Build Market Share - capitalize on market trends and peak selling opportunities.

Develop new products and services to meet emerging customer needs.

Extensive experience and connections to major global retailers in Europe and Asia, buyer presentations, on-boarding new brands, and promoting sell-through, including:

Retailer Contacts: Walmart, Galeria Karstadt Kaufhof, Carrefour, Otto Group, Central Group, Charoen Pokphand (CPAll), Jardine Matheson; CK Hutchison Whampoa, Walmart, Mega Mart and others

Product Registrations and Regulatory approvals

Labeling and Packaging Requirements

e-Tail and cross border marketplaces. Tmall.hk (Alibaba); Kaola (Alibaba); Amazon; JD.com (China); JD-Central (Thailand). Marketplace

Securing IP: Trade marks and service marks globally.

On-boarding; selection of TPs; store management; working with 3PLs; order processing and fulfillment

Digitally native promotional tactics (chat commerce, livestream, KOLs)

Pricing Strategies. Global, Glocal and local

Digital Payment Collections: Payoneer, Alipay, Samsung pay, Line pay.

Export & Import Logistics. Air & Ocean; Inbound and outbound; INCOTERMS; estimating costs and bookings; export clearance; and the importing process (reasonable care); FTZs, and cross-border e-commerce shipments with duty exemption.

Export Regulations. U.S Export Administration Regulations (EAR); International Trade in Arms Regulations (ITAR); Embargoes; Denied Persons and Denied Parties lists. Development of Export Management Systems (EMS); and recordkeeping.

Importing and Customs. Reasonable care - Valuation, HTS Classification, Foreign Trade Zones

FINTECH. - Virtual Bank Accounts (SaaS), multicurrency, digital on-boarding, KYC, KYB, digital payments and collections.

Conventional International Banking Payment Collection. Cash transactions, collections (DP and DA); Documentary credits (LCs), Express BLs

Specialty. export credit insurance, foreign exchange hedging (options, and forwards)

Consultative Selling - Prospecting, qualification and utilizing consultative selling process to acquire the customer(s).

Channel Selection and Relationship Management - Partner Screening, selection and appointment. Relationship building and management.

Global and Local Product Strategies - Global, regional and local product, promotion, pricing and process strategies.

Training and Development - Sales force and marketing training and management.

Developed Curriculum for doing business in emerging markets for a Fully Employed MBA (FEMBA) marketing elective, entitled, “Globalization and Emerging Markets.” - focused on case studies in emerging markets, and how companies from emerging markets maintain position in home market as well as become global competitors.

At California State University, Fullerton, School of Business and Economics, courses taught include: Global Marketing (445); Export and Import Marketing (475); Globalization and Emerging Markets (596) and Marketing Principles (519).

At the Foreign Trade University (FTU), Hanoi, teach: Multinational Marketing Strategies (MKT401E). FTU ranks as one of the top universities in Vietnam.

Commissioned the first study of Small Business Services Exports, with the UC Berkeley, Haas School of Business, Dr. Cynthia Kroll, and Dr. Ashok Bardhan.

Commissioned and led the first study of the Inland Empire logistics industry, in collaboration with LAWA and partner with KPMG. This study was the first research project that led to the development of logistics curriculum and programs at California State Universities, and California Community Colleges